Lexington, Massachusetts

How guests and AI assistants find Inn at Hastings Park

Prepared by Ethan Hawkes · checked 30 October 2026 (6:27 pm ET) · PDF copy

The short version. Your structured data describes a web page, not a hotel. Shared links show no picture, and the Forbes badge on your home page is a 2026 image labelled "2025" for screen readers and machines.

What we checked

Your home page, fetched signed out
Your robots.txt, sitemap and llms.txt
The structured data (JSON-LD) that search engines and AI assistants read from your home page
Every finding below is quoted exactly, with the page it came from and the time it was fetched

What we found on your site

Machines are not told you are a hotel

“"@type":"WebPage","@id":"https:\/\/www.innathastingspark.com\/"”

Source: https://www.innathastingspark.com/, fetched 2026-10-30 18:58 ET

The structured data (from Yoast) has a WebPage and an Organization, with no Hotel block. Your Relais & Châteaux membership, Four Diamond rating, Town Meeting Bistro and check-in time are not stated where assistants read first.

Shared links show no picture

“<meta property="og:title" content="Historic Luxury Inn Near Boston | Inn at Hastings Park" />”

Source: https://www.innathastingspark.com/, fetched 2026-10-30 18:58 ET

The page sets a share title and description but 0 og:image tags, so a link texted or posted shows a blank card instead of the inn.

Your 2026 Forbes badge is labelled 2025

“<img src="/wp-content/uploads/2026FTG_FourStarRatingLogoWhite.png" alt="2025 Forbes Travel Guide" class="img-fluid" />”

Source: https://www.innathastingspark.com/, fetched 2026-10-30 18:58 ET

The image file is the 2026 Four-Star logo, but its alt text, which is what screen readers and AI tools read, says "2025 Forbes Travel Guide" and does not say Four-Star.

Why it matters

Search engines and AI trip planners read the structured data block and the files at the root of your site to learn your basic facts. When those are missing or disagree with what a guest sees, machines either skip them or repeat the wrong version, and fill the gaps from booking sites instead of from you.

4 fixes, ranked

Fix the badge alt text."Forbes Travel Guide 2026 Four-Star".Web · 2 minutes
Add an og:image.A 1200×630 photo of the Main House or Barn.Web · 10 minutes
Add a Hotel block.Include 2027 Massachusetts Avenue, 781.301.6660, rooms, check-in time, the restaurant and the booking URL.Web · 45 minutes
Test the home page in Google's Rich Results Test.Paste the home page URL into search.google.com/test/rich-results to confirm the hotel block reads the way you want.Web · 15 minutes

If it's useful, I'd welcome 20 minutes to compare notes on how guests are finding independent hotels now. — Ethan Hawkes, Signalry